ACZONE® (dapsone) Gel from Allergan, is a prescription medicine used on the skin (topical) to treat acne in people 12 years and older.
Objective
To design a touchscreen Dermatologist Virtual Clinic where doctors can interact with 3 different types of patients and find out what they not be telling them. Also to learn how prescribing Aczone® as a treatment can find success in their battle with adult acne.
To design a touchscreen Dermatologist Virtual Clinic where doctors can interact with 3 different types of patients and find out what they not be telling them. Also to learn how prescribing Aczone® as a treatment can find success in their battle with adult acne.
How
– Each Patient Section includes a "What she is telling you" and "What she may not be telling you" scenarios
– Each Patient Section includes "What she may need to hear" tips for the physicians
– Acne treatment advice showing overall Efficacy and by gender
– "Before and After" photo gallery
– A Physician poll at the end of each section to see how they compare to other respondents
– Each Patient Section includes a "What she is telling you" and "What she may not be telling you" scenarios
– Each Patient Section includes "What she may need to hear" tips for the physicians
– Acne treatment advice showing overall Efficacy and by gender
– "Before and After" photo gallery
– A Physician poll at the end of each section to see how they compare to other respondents
Results
– A clean, intuitive and successful interactive tool that educated Physicians on new patient findings that may have gone overlooked during the patient exam.
– Able to capture Physician data to include into the Sales CRM programs for future follow up resulting in product sales.
– A clean, intuitive and successful interactive tool that educated Physicians on new patient findings that may have gone overlooked during the patient exam.
– Able to capture Physician data to include into the Sales CRM programs for future follow up resulting in product sales.