People Don't Buy What You Do, They Buy "Why" You Do It
Why do you get up in the morning? Why does your organization exist? Your "Why" is the purpose, cause or belief that inspires you to do what you do. When you think, act and communicate starting with "Why", you can inspire others.
Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty?
In studying the leaders who've had the greatest influence in the world, it is discovered that they all think, act, and communicate in the exact same way-and it's the complete opposite of what everyone else does. People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with "Why".
