We all know that there are plenty of benefits of content marketing, but how does content advertising differ from "traditional" content marketing? In the grand scheme of things, the concept of content advertising should be something of a misnomer. After all, content marketing is a core element of inbound marketing, which itself is designed to be as minimally disruptive to consumers as possible. Traditional advertising, on the other hand, is often intentionally disruptive, designed to capture the attention of viewers and entice them to take action.
Content advertising initiatives can also scale remarkably well. Depending on the purpose of the content and the potential relevant audiences, you can use a variety of paid channels to get your content out there, from large-scale PPC campaigns to reach vast audiences to smaller, more targeted paid social campaigns that deliver great results at a very competitive ROI.
The Workflow of How Content Gets Created and Distributed
