Challenge
Known as the “go to” spot for OC non-profits to receive support from set-up to training, OneOC launched the Center for Business and Community Partnerships to help mid-sized businesses establish Corporate Responsibility programs. Brought on to better define their brand and build momentum as they began year two of the campaign.
Known as the “go to” spot for OC non-profits to receive support from set-up to training, OneOC launched the Center for Business and Community Partnerships to help mid-sized businesses establish Corporate Responsibility programs. Brought on to better define their brand and build momentum as they began year two of the campaign.
Insight
Developed a new campaign that tapped into the target audience’s desire to “Be the One” who can make change and join OneOC to do good together.
Developed a new campaign that tapped into the target audience’s desire to “Be the One” who can make change and join OneOC to do good together.
Results
The integrated campaign included a series of full page ads, direct mail outreach as well as e-blast newsletters, PPC, banner ads and a retargeting campaign. All programs were executed as planned. Sales and leadership feedback was that the campaign achieved the momentum they were looking for and set the stage for the program to meet its long term goals.
The integrated campaign included a series of full page ads, direct mail outreach as well as e-blast newsletters, PPC, banner ads and a retargeting campaign. All programs were executed as planned. Sales and leadership feedback was that the campaign achieved the momentum they were looking for and set the stage for the program to meet its long term goals.
