New Brand and Launch Campaign
Background
Ormco has a distinguished 50+ year history of providing the orthodontic profession with high quality, innovative products backed by attentive customer service and educational support. Our pledge to you, our valued customers, is to continue to provide you with the products and services that you need and want – products that make the orthodontic experience a great one for you, your staff and your patients.
Ormco has a distinguished 50+ year history of providing the orthodontic profession with high quality, innovative products backed by attentive customer service and educational support. Our pledge to you, our valued customers, is to continue to provide you with the products and services that you need and want – products that make the orthodontic experience a great one for you, your staff and your patients.
Ormco Custom needed new branding and a complimentary tradeshow campaign to highlight their end-to-end suite of digital personalization tools.
Using a "great debate”- style creative campaign to announce the launch of Ormco Custom at the American Association of Orthodontists annual conference, netting a 200% increase in qualified leads generated over previous years.
Service Points
• Branding : Logo Design
• iPad attendee module
• Attendee touchscreen voting module
• Tradeshow booth design
• Direct mailer design
• Profit Estimator module
• UX/UI and creative design
• Email Campaign
• Responsive design
• Website design with 4 stages to align with the campaign milestones
• Branding : Logo Design
• iPad attendee module
• Attendee touchscreen voting module
• Tradeshow booth design
• Direct mailer design
• Profit Estimator module
• UX/UI and creative design
• Email Campaign
• Responsive design
• Website design with 4 stages to align with the campaign milestones
Website
Print Collateral
On-site Trade Show Registration
Voting Kiosk
