Product Video
Create and introduce a new product brand into the mobility community
Big Picture
To be one of the nations leading providers of power assisted wheelchairs using Yamaha's years of technical expertise in power assist technology to give more wheel chair users more independent mobility so they can have a lifetime of exciting and memorable experiences.
Positioning Created
For active wheelchair users who want to experience life on their terms, Yamaha combines its legendary mobility expertise with innovative e-power technology to deliver a Power Assist System that gives users the performance and confidence to do and see more.
Retail/Therapist Sell Sheet
