"KNOWLEDGE BEGINS WITH EXPERIENCE"
Opportunity
To step in and own a unique full-line positioning and brand promise. Leverage and build on the success of the spring campaign. Consumers aren’t aware that the tech can replace their quality DENSO part with the same OE part.
Objective
Increase awareness of the entire DENSO Tier 1 & Tier 2 product lines. Expand the customer base and remain top of mind with current customers. Increase sales pull from DIFM’s (Do It For Me).
Audience
Males/Females 18-45. Top markets for DENSO include: LA, SF, New York, Miami-Ft. Lauderdale, & Atlanta.
SECONDARY:
DIYers, In-Market Shoppers, Car Enthusiasts, Trade Industry, Jobbers, Counter Workers, Installers & Technicians.
DIYers, In-Market Shoppers, Car Enthusiasts, Trade Industry, Jobbers, Counter Workers, Installers & Technicians.
Focus
DENSO’s line of products are built to deliver superior all around performance that you can depend on.
Task
Concepts should be aimed at providing a call to action to ask for DENSO parts and/or require tech to install them. Increase clicks to the website to find out where to buy/find DENSO parts. The concept should also incite customers to go to the store and purchase DENSO parts.
Reason Why
It’s how DENSO approaches a problem, which leads to increased performance and greater levels of reliability. The trusted DENSO brand is built on innovation and delivering higher levels of quality, reliability and value than any other manufacturer. DENSO’s line of products are engineered, designed and built to deliver superior all around performance.
