JONATHON WHITE
Positivist | Creative Honcho | Collaborative Marketing Brand Builder
Positivist | Creative Honcho | Collaborative Marketing Brand Builder
“We create greater performance when we connect people to a higher, common purpose, a 'Why.' ”
- Peter Docker
- Peter Docker
Hi there!
My name is Jon, a dynamic Creative / Marketing Director based in sunny Southern California. Balancing a thriving career with a vibrant marriage, I am a visionary in the world of design but also a devoted spouse and proud dog parent to three energetic pups Hamilton, Betty White and Glenn Walter.
Living close to the ocean, I find inspiration in the rhythmic waves and the expansive horizons, reflecting a deep love for the sea and the outdoors. A passionate music enthusiast, I am equally at home at a symphony concert as they are enjoying a live play or a good comedy show.
Whether it's savoring delicious food, embracing cutting-edge technology, or exploring new avenues of artistic expression, I have a zest for life and a commitment to making every moment count.
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SUMMARY
• Creative Direction & Leadership
• Brand Strategy & Identity Design
• Multi-Channel Campaigns
• UX/UI Design & Digital Experiences
• Visual Design Systems
• Cross-Functional Team Collaboration
• Project Management & Resource Allocation
• Client & Stakeholder Relations
• Design Thinking & Innovation
• Mentorship & Team Development
• Data-Driven Design Decisions
• Creative Direction & Leadership
• Brand Strategy & Identity Design
• Multi-Channel Campaigns
• UX/UI Design & Digital Experiences
• Visual Design Systems
• Cross-Functional Team Collaboration
• Project Management & Resource Allocation
• Client & Stakeholder Relations
• Design Thinking & Innovation
• Mentorship & Team Development
• Data-Driven Design Decisions
• Leading teams of various sizes, ensuring smooth collaboration and unified creative solutions.
• Collaborates with leadership to align creative strategies with business goals, driving revenue growth. •
• Experience with cross-functional teams (marketing, development, product) to meet creaticve and business needs.
• Develops a scalable design system for consistent, efficient brand visuals across platforms.
• Oversees the design process from concept to final implementation, delivering high-quality results on time.
• Leading rebranding efforts, boosting customer engagement and brand recognition.
• Mentoring junior and mid-level designers, fostering innovation and growth.
• Manages client presentations and internal meetings, ensuring designs aligned with client vision.
EXPERIENCE:
Aramark : Collegiate Hospitality • Irvine, CA 03/2025 - Present
Senior Marketing & Creative Design Director
• Lead and manage the marketing and graphic design teams to deliver integrated marketing
campaigns and creative assets.
Senior Marketing & Creative Design Director
• Lead and manage the marketing and graphic design teams to deliver integrated marketing
campaigns and creative assets.
• Develop and execute marketing strategies that align with the business objectives and brand vision.
• Oversee the creation of all marketing materials, including digital ads, social media graphics, print collateral, and promotional content.
• Drive brand consistency across all touch points, ensuring cohesive visual identity and messaging.
• Manage the design process from concept through production.
• Collaborate with cross-functional teams, including product, sales, and digital marketing, to create content that supports marketing objectives.
• Stay updated on industry trends and design best practices to maintain a cutting-edge approach.
• Lead creative brainstorming sessions, driving innovative ideas and solutions.
YAMAHA Corporation of America • Buena Park, CA 09/2018 – 02/2024
Senior Design Director
Senior Design Director
• Spearheaded Yamaha’s quarterly piano campaigns, generating over $200M in revenue by conducting
in-depth market research and competitive analysis to identify growth opportunities and enhance
product positioning.
in-depth market research and competitive analysis to identify growth opportunities and enhance
product positioning.
• Led the development and execution of the Keith Urban Guitar campaign in partnership with Walmart,
resulting in a significant increase in market share and key performance indicators (KPIs).
resulting in a significant increase in market share and key performance indicators (KPIs).
• Played a key role in expanding Yamaha’s TikTok presence, growing the brand’s follower base to 100K+
within the first 60 days.
within the first 60 days.
• Drove sales growth through the design and implementation of targeted 360º marketing campaigns and
strategic partnerships, resulting in higher sales and increased lead generation.
strategic partnerships, resulting in higher sales and increased lead generation.
• Collaborated with cross-functional teams to conceptualize and execute creative campaigns across various product categories, including partnerships with major retailers such as Costco, Sam Ash, Guitar Center, Walmart, Sweetwater, and at industry events like NAMM.
IMW Agency Costa Mesa, CA 05/2015 – 03/2018
Creative Director
Creative Director
• Led the rebranding of Best Western Hotels, conducting consumer research and focus groups to inform
product development, resulting in an authentic, upscale boutique hotel brand that reflects legacy and culture.
product development, resulting in an authentic, upscale boutique hotel brand that reflects legacy and culture.
• Directed Avocados From Mexico’s “Restaurant of the Future” campaign, which won the 2017 Experiential
Exhibitor Magazine Sizzle Award.
Exhibitor Magazine Sizzle Award.
• Developed and executed successful go-to-market strategies for new product launches, earning the OC Health Agency UOP Outreach & Public Education Award for Best New Campaign, including Commercials,
Website, Social Media, Print Collateral, and Outdoor Advertising.
Website, Social Media, Print Collateral, and Outdoor Advertising.
• Spearheaded the successful launch of Yamaha Motors’ NAVIOne, the company’s first entry into the U.S.
Power Assisted Wheelchair Market.
Power Assisted Wheelchair Market.
• Produced and managed DENSO’s Iridium Spark Plug commercials for the NHRA season on FOX Sports, featuring NHRA Champion driver Jason Line.
The National Pro GRID League • Costa Mesa, CA 01/2013 – 05/2018
Creative Director
Creative Director
• Led the launch of the first professional athletic organization featuring mixed-gender teams in the newly
established sport of GRID.
established sport of GRID.
• Oversaw all aspects of branding, collateral, uniform design, sponsorships, social media, video content,
and both online and offline marketing campaigns for the league and LA Reign franchise.
and both online and offline marketing campaigns for the league and LA Reign franchise.
• Directed the inaugural GRID match at Madison Square Garden, televised on NBC Sports Group, with
subsequent seasons broadcast on Comcast, BeIN, Root Sports, and One World Sports.
subsequent seasons broadcast on Comcast, BeIN, Root Sports, and One World Sports.
• Spearheaded key marketing initiatives, including the “Get A GRIDScore” campaign, sponsorship
commercials, and the development of the GRID app, enabling fans to watch matches, and train like a pro.
commercials, and the development of the GRID app, enabling fans to watch matches, and train like a pro.
Idea Hall • Costa Mesa, CA 04/2012 – 01/2014
Creative Director
Creative Director
• Developed and directed the Diocese of Orange’s “For Christ Forever” Campaign, successfully raising over $85,000,000 in less than 18 months.
• Led the rebranding of StorQuest Self Storage, positioning the brand as a leader in providing innovative,
affordable storage solutions for customers.
affordable storage solutions for customers.
• Managed and supervised the design team, overseeing the execution of all projects from concept to
completion, including digital assets, packaging, special promotions, emails, banners, presentations,etc.
completion, including digital assets, packaging, special promotions, emails, banners, presentations,etc.
Abbvie/ Allergan / Pacific Communications • Costa Mesa, CA 03/2009 – 04/2012
Senior Interactive Art Director
Senior Interactive Art Director
• Lead conceptual development by creating or directing visually and functionally inspiring concepts and content for Botox Therapeutics, Botox Cosmetics, Latisse, Restasis, Juvederm, Ozurdex, Aczone, Combigan and Lastacaft.
• Lead the creation of production-ready comps and assets.
• Maintain a positive relationship with both Design and staff, ensuring that concepts meet the requirements of both departments.
• Lead client-facing conversations focused on the development of campaign messaging and assets
• Maintain and promote an internal awareness of industry design trends and standards with a strong focus on processes and tools.
SKILLS:
Adobe Creative Suite • Art Direction • B2B Marketing • Brand Strategy• Canva• Color Theory• Communication • Content Creation • Copywriting • Creative Problem-Solving • Creative Writing • CSS • Customer Service • Digital Design • Digital Marketing • E-commerce • Editing (Video/Photography) • Google Suite • Graphic Design • HTML • Layout design • Microsoft Suite • Mobile design • Motion graphics • Organizational Skills • Photo Editing • Photo Manipulation • Photography • Prepress • Presentation/Pitching Project • Management • Quality Control • Quantitative Research • Relationship Management • Responsive Web Design • Senior Leadership • Social Media Marketing • Social Media Strategy • Supervising Experience • UI Design • Usability • User Research • Video Production • Videography • Visionary Thinking • Web Design • Wireframing
CLIENT EXPERIENCE
AWARDS
