THE VISION
Toyota wanted to replace their quarterly printed dealer handbooks with a user-friendly, cost-efficient alternative sales tool. So the automaker partnered with StudioPMG to create a robust cross-platform mobile application that provides dealers with crucial sales information in a fun and engaging way.
THE RESULT
A powerhouse of a mobile application delivering massive amounts of data, that is as efficient and lasting as the vehicles it showcases. The Pocket Source Book provides dealers with essential sales information for every vehicle in the Toyota family. Dealers stay current with real-time content updates and an infrastructure designed to evolve with vehicle lineup.
