A tradition of innovation
Quality & Reliability. At DENSO we’ve taken everything we have learned as an OE manufacturer and applied it to our aftermarket product lines. Every component that leaves our factories has been designed with precision, manufactured to OE standards and subjected to rigorous safety and performance tests. At DENSO, we’re constantly striving to break new ground with innovative solutions for today’s demanding automotive needs. All of our aftermarket products are built to OE-standards and incorporate the latest upgrades —a promise only an OE manufacturer can make. DENSO products are manufactured to give you the right part and the right fit… the first time, every time.
In the 2016 season, Jason and his 3 car team (Summit Racing Team) changed the spark plugs they use to DENSO Iridium Spark Plugs. In one single race weekend, each car will go through hundreds of spark plugs. In a season, it equates to thousands. (23 races throughout the year). During a race, it is very common that at least one spark plug misfire/failure and that will shut the car down which causes the driver to lose the race.
Since the change over to DENSO Iridium Spark Plugs, Jason did not have one single plug misfire all season long. This is nearly impossible to do. In Jason’s 23 year career, this is the first time this has happened. With this, Jason won the 2016 NHRA Championship.
The client wants to capitalize on this accomplishment. Target audience: NHRA fans, mechanics, gear heads, Jason Line and Summit Racing fans and followers.
Focus: Raced an entire season without a spark plug misfire/failure. How rare this happens.
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