This concept project focused on translating Yamaha’s core purpose—to empower expression—into clear, purpose-driven communications. Through a series of creative outputs including product ads, video scripts, social content, and imagery, we brought Yamaha’s brand personality—charismatic, ingenious, and pioneering—to life. Each piece was designed to not only reflect the brand’s identity but also to inspire audiences by showing how Yamaha empowers people to express themselves through music, technology, and creativity.
Yamaha : Brand Tone "Empower Expression" Concept
Role: Senior Graphic Designer / Art Director Deliverables: Product Ad • Social Campaign • Video Script • Brand Imagery • Messaging Strategy To bring Yamaha’s core purpose—“to empower expression”—to life, I developed a multi-format creative suite rooted in the brand’s personality traits: charismatic, ingenious, and pioneering. This initiative aimed to align visual storytelling with business goals by creating compelling, audience-driven content that reinforces Yamaha’s purpose across touchpoints. Utilizing Adobe Creative Suite, AI-enhanced design tools (including Adobe Firefly and ChatGPT), and data-informed creative strategy, I delivered a series of assets including: A video script highlighting how Yamaha inspires creativity in emerging musicians A social media post series designed to increase brand engagement and shareability A product ad emphasizing innovative features with emotional storytelling Photography and image treatments reflecting Yamaha’s forward-thinking identity Each piece was crafted to not only tell a story but also to support marketing KPIs such as engagement, reach, and brand affinity. This project demonstrates my ability to integrate strategic messaging, cross-platform visual design, and purpose-led creative direction into impactful, high-performing campaigns. Skills Used: Brand Development, Visual Storytelling, Campaign Design, AI-Powered Creative Tools, Art Direction, Cross-Functional Collaboration, Adobe Creative Suite, Digital Design, UX Principles, Messaging Strategy