Background
For more than 30 years DENSO Commercial & Heavy Duty has been building the parts that keep the most powerful commercial trucks and equipment operating both on the highway and off. We know that every hour a truck or piece of equipment spends out of commission costs money. That’s why everything we make is built with the highest precision and craftsmanship to exact OE standards. DENSO Heavy Duty manufactures and sells OE quality parts that are made to be durable and dependable so that you don't have to worry about down time.
Creative Brief
As part of a new product launch campaign, we produced a video, website and magazine ad campaign for DENSO Commercial & Heavy Duty. This department of DENSO is a global OE manufacturer with more than 30 years of experience building the parts that keep the most powerful commercial trucks operating both on the highway and off. Create an online marketing video to drive the launch of DENSO’s new line of highly efficient hi-amp alternators, PowerEdge.
Theme/Voice
Hi-Amp PowerEdgeTM Alternator is new, lighter weight, more durable, more reliable &greater output at low RPMs.
Audience
Fleet owners and wholesale distributors for heavy-duty and medium size trucks, buses and vans.
Call to Action
Drive reader to GetYourPoweredge.com to learn more about the product and inquire for sales.
WEBSITE Visit Website
Initial Creative Concepts
